January 2012
Intermediate to advanced
1000 pages
28h 4m
English
book
Practical Text Mining and Statistical Analysis for Non-structured Text Data Applications
by Gary D. Miner, John Elder, Andrew Fast, Thomas Hill, Robert Nisbet, Dursun Delen
Content preview from Practical Text Mining and Statistical Analysis for Non-structured Text Data Applications
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Tutorial M
Case Study
Sentiment-Based Text Analytics to Better Predict Customer Satisfaction and Net Promoter® Score Using IBM®SPSS® Modeler
Olivier Jouve, Eric Martin and Marie-Claude Guerin, IBM Corp.
Contents
Introduction
Net Promoter Score (NPS) is a customer loyalty metric developed and registered by Satmetrix. The NPS is a convenient and simple way to analyze customer overall satisfaction. Customers rate their satisfaction on a 0 to 10 scale about a company, a service, or a product they use. Results are used to segment customers into three groups: Promoters, Passives, and Detractors. The percentage ...
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