Principles of Marketing, 17/e

I

• Iacobucci, Dawn, 211n31

• Iams pet food, 48, 184, 272

• Iannone, Ami, 411n11

• Ibarra, Herminia, 487n1

• iBeacon technology, 481

• IBM, 13, 96, 124, 162–163, 164, 167–168, 196, 207, 241, 356, 457, 482, 544, 553

• IBM Global Asset Recovery Services, 585, 587

• iCloud, 222

• IHOP, 204, 230

• IKEA, 205, 358, 386–387, 424, 437, 505, 527, 542–544, 545, 554, 590

• Illinois, 560

• IMB, 578

• IMG Worldwide, 159

• iMovie, 238

• Incredible Hulk, 25

• Independent Grocers Alliance (IGA), 373

• India, 91, 163, 196, 307, 319, 333, 361, 545, 546, 547, 548, 550–551, 555, 557, 562, 563, 564, 569, 571, 578

• Indonesia, 548, 561, 595, 600

• Indvik, Laureen, 496n22

• Infor, 358

• Ingram, Matthew, 45n

• In-N-Out Burger, 377

• Insanity workout, 506

• InsideView, 466

• Instagram, 3, 9, 17, 18, 23, 54, 92, 124 ...