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Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success, 2nd Edition
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Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success, 2nd Edition

by Mike Schultz, John E. Doerr, Lee Frederiksen
June 2013
Intermediate to advanced
368 pages
8h 1m
English
Wiley
Content preview from Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success, 2nd Edition

About RAIN Group

RAIN Group is a sales performance consulting and training firm dedicated to helping companies succeed with the complex sale. Founded in 2002, the firm has grown over the past decade into a recognized leader in sales improvement with an international client base.

RAIN Group has helped tens of thousands of salespeople, strategic account managers, and professionals in dozens of countries increase their sales significantly with their RAIN Selling methodology.

RAIN Group helps organizations:

img Enhance sales and sales management skills and improve sales results.
img Increase cross- and up-selling success.
img Recruit, hire, and retain the best sales talent.
img Succeed with strategic account management.
img Greatly reduce the learning curve for new hires.
img Increase the success of new product and service launches.

RAIN Group leaders Mike Schultz and John Doerr were named as the Top Sales Thought ...

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Publisher Resources

ISBN: 9781118688434Purchase book