Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success, 2nd Edition

Acknowledgments

We'd first like to acknowledge our colleagues at RAIN Group and RainToday.com who kept the train running while we took the time to write this book: Bob Croston, Erica Stritch, Mary Flaherty, Mark Fortune, Deniz Olcay, Craig Simons, Jon Carlson, Beth McCluskey, Michelle Davidson, Cynthia Ironson, Steve Elefson, Andrew Doerr, and Ago Cluytens, all of whom work with hustle, passion, and intensity (HPI). We'd also like to thank Michael Sheehan, Michael May, Edmond Russ, Paul Dunay, and Kevin McMurdo, who generously gave their time to lend their thoughts and experiences to the content of the book. And at Hinge, we would like to thank Aaron Taylor, who contributed his ideas, editorial eye, and time to this new edition. We would also like to acknowledge the efforts of Candace Frederiksen, Alex Marigodova, Brian Lemen, and Kristin Claeys, whose talents and efforts have made this an even better book.

To our valued clients, we thank you for the privilege of working with you and accepting us as members of your team. To the contributors, members, and readers of RainToday.com, we appreciate your support, content, questions, and interactions with us through the years.

We'd like to thank leading bloggers, thinkers, and writers who, over the past several years, have influenced our thoughts about marketing, sales, and business, including the following bloggers:

Tom Asacker	A Clear Eye	acleareye.com
Chris Crain	Advertising Age	adage.com/blogs
Gerry Riskin	Amazing Firms, Amazing ...