Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success, 2nd Edition

About the Authors

Mike Schultz, Co-President, RAIN Group

Co-President of RAIN Group, Mike Schultz is world renowned as a consultant and expert in sales performance improvement. He's coauthor of the Wall Street Journal and Inc. magazine best-seller Rainmaking Conversations: How to Influence, Persuade, and Sell in Any Situation (John Wiley & Sons, 2011) and the first edition of Professional Services Marketing (John Wiley & Sons, 2009). He and John Doerr were named as the Top Sales Thought Leaders globally in 2011 by Top Sales Awards.

Mike is a graduate of Brandeis University, and he holds an MBA from the F.W. Olin Graduate School of Business at Babson College. Mike is also on the faculty in the marketing division of the graduate school at Babson College.

He enjoys fly-fishing and golf and actively studies and teaches the traditional martial arts of Seirenkai karate and jujitsu, holding the ranks of third-degree black belt and sensei. Mike is a passionate advocate for raising awareness about congenital heart defects, blogging about them with his son Ari on www.EchoOfHope.org. He lives on a lake with his family west of Boston.

John Doerr, Co-President, RAIN Group

Co-President of RAIN Group, John draws on an extensive career in business leadership, which has included senior executive ...