Book description
Carrying out a project as planned is not a guarantee for success. Projects may fail because project management does not take the requirements, wishes and concerns of stakeholders sufficiently into account. Projects can only be successful through contributions from stakeholders. And it is the stakeholders that evaluate whether they find the project successful - an evaluation based on criteria that go beyond receiving the project deliverables. More often than not, the criteria are implicit and change during the project course. This is an enormous challenge for project managers. The route to better projects, say Pernille Eskerod and Anna Lund Jepsen, lies in finding ways to improve project stakeholder management. To manage stakeholders effectively, you need to know your stakeholders, their behaviours and attitudes towards the project. The authors give guidance on how to adopt an analytical and structured approach; how to document, store and retrieve your knowledge; how to plan your stakeholder interactions in advance; and how to make your plans explicit, at the very least internally. A well-conceived plan can prevent you from being carried away in the ’heat of the moment’ and help you spend your limited resources for stakeholder management in the best way. To make this plan, you need to agree on the objectives of your stakeholder strategy and ways to achieve them. Project Stakeholder Management offers tactics and tools founded on established marketing communications theory as well as strategic management for doing just that. This book is part of Gower’s Fundamentals of Project Management Series.
Table of contents
- Cover
- Half Title
- Title Page
- Copyright Page
- Table of Contents
- List of Figures
- Acknowledgements
- 1 Introduction
- 2 Concepts and Issues Behind Project Stakeholder Management
- 3 What Motivates Project Stakeholders to Contribute?
- 4 Methods for Stakeholder Analysis
- 5 Planning Project Stakeholder Management
- 6 Ethical Issues
- 7 Easy to Understand, Difficult to Master
- Mini Cases
- References
- Index
Product information
- Title: Project Stakeholder Management
- Author(s):
- Release date: December 2016
- Publisher(s): Routledge
- ISBN: 9781351908382
You might also like
video
Project Management
The hands-on video guide to project management: master the entire project lifecycle in just hours! Description …
book
Rethink! Project Stakeholder Management
Rethink! Project Stakeholder Management broadens the current view of project landscapes in this thoroughly researched investigation …
book
Making Projects Work: Effective Stakeholder and Communication Management
This book provides a framework for understanding and managing factors required for achieving successful project and …
book
Project Management: Achieving Competitive Advantage, Fifth Edition
This print textbook is available for students to rent for their classes. The Pearson print rental …