CHAPTER 2are you ready?

You may have been bootstrapping for a while now—using your personal resources to fund your business and hoping that eventually you will be able to break even and start paying yourself and buying the things your business needs out of revenues.

You probably picked up this book because you are getting tired of bootstrapping. You’re tired of working long hours because you can’t afford a web designer or bookkeeper, forgoing a salary, and monitoring every penny your family spends. You’re tired of not being able to give the best possible service to your customers because you can’t afford the highest-quality equipment and suppliers or because you’re so busy dealing with administrative issues that you don’t have time to stay on ...

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