STEP 5enroll investors
If you have worked your way through the first four steps in this book, by now you have most of your capital raising strategy in place. You know which investors you want to target, you know what you want to offer them, and you know your legal compliance strategy. Now you are ready to start talking to investors (assuming you have done any required filings and other legal compliance as discussed in step 4!).
You may think that if you chose a strategy that allows you to do public advertising, you don’t have to worry so much about going out and talking to investors. You can just promote the heck out of your offering and people will invest, right? In my experience, it is usually not enough to publicly advertise your offering ...
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