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Ready to Be a Thought Leader?: How to Increase Your Influence, Impact, and Success by Guy Kawasaki, Denise Brosseau

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CHAPTER 5

Codify Your Lessons Learned

In earlier chapters, we spoke about how to find your niche or pond, start the first ripples in that pond, and then how to identify and align with allies and champions who can help you increase your impact. In the preceding chapter, we discussed the internal work you need to do to step into the spotlight and claim your role as a thought leader.

In this chapter, we are going to talk about how to codify your lessons learned, that is, formulate a methodology, framework, or set of guiding principles so that others may join with you to achieve your What If? future. When you create intellectual property—when you ...

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