April 2017
Intermediate to advanced
560 pages
20h 58m
English
book
Research Methods in Human-Computer Interaction, 2nd Edition
by Jonathan Lazar, Jinjuan Heidi Feng, Harry Hochheiser
Content preview from Research Methods in Human-Computer Interaction, 2nd Edition
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Chapter 5
Surveys
Abstract
Surveys are frequently used in human-computer interaction (HCI) research, to describe populations, to explain behaviors, to get feedback about user experiences, to measure attitudes, awareness, and intent, to measure characteristics of users, and to explore uncharted waters. When surveys are structured properly, well-tested, and implemented in an appropriate way, there is a high level of data validity. However, surveys often get a bad rap, because they are implemented poorly, in situations where they are not the best method to answer a research question. A survey is a well-defined and well-written set of questions to which an individual is asked to respond. Surveys are typically self-administered by an individual, with ...
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