April 2017
Intermediate to advanced
560 pages
20h 58m
English
book
Research Methods in Human-Computer Interaction, 2nd Edition
by Jonathan Lazar, Jinjuan Heidi Feng, Harry Hochheiser
Content preview from Research Methods in Human-Computer Interaction, 2nd Edition
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Chapter 8
Interviews and focus groups
Abstract
Although not without their limitations, interviews can be powerful tools. Targeted discussions with potential users and stakeholders can help human-computer interaction researchers understand needs, challenges, reactions to new tools, and uses of tools in practice. Conducting effective interviews requires careful consideration of who to involve as participants and how the sessions might be structured, with possibilities ranging from completely structured interviews to semistructured and unstructured interviews. Contextual interviews focusing on close examination of work done in context, have also proven useful. Focus groups involving multiple participants can be useful for understanding a range of ...
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