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Research Methods in Human-Computer Interaction, 2nd Edition by Harry Hochheiser, Jinjuan Heidi Feng, Jonathan Lazar

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Chapter 11

Analyzing qualitative data

Abstract

Text, multimedia, and other qualitative data are important sources of information for HCI researchers and practitioners. Probably the most unique characteristic of qualitative data analysis is that it involves human coding. The absence of numeric data and direct measures makes qualitative data analysis more susceptible to biased interpretation or subjective manipulation. Therefore, it is critical to adopt well established procedures and techniques to ensure high-quality analysis that is both valid and reliable. Although there is disagreement regarding its implementation process and guidelines, grounded theory is widely used for qualitative data analysis. When analyzing text content, we need to develop ...

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