Chapter 2: Choose an Approach
Once you’ve conducted your kickoff session, stakeholder interviews and desk research, you’re ready to design your research methodology.
The research cycle: design phase
Designing a research project is easy, if you’ve grasped a few core principles. In this chapter, we’re going to explain those principles, and show you a useful tool to apply them, so you can work out:
- Which research methods to use
- How to use different methods together
- How many participants to include in your research
In addition to choosing the right approach, there’s another big benefit to understanding how to design a research project. When you ...
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