Preface
Foreword
I was on stage at UX Manchester and I made a flippant comment about how all focus groups were a waste of time when it came to researching the user experience. When questions came at the end of my talk, a hand shot up. “I don’t agree with your comment about focus groups. They have their uses. All research methods have their strengths and weaknesses.” That hand belonged to James Lang. He came and found me afterwards and we debated the merits of user research methods. At the end of the conversation, I asked if he was looking for a job.
Emma brings 10 years of formal research experience in psychology, cognition, medicine, biology and, of course, user experience. Emma and James are two of the best researchers I’ve ever worked with. ...
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