Rules of the Hunt: Real-World Advice for Entrepreneurial and Business Success

9 AVOIDING PITFALLS

Good things do not come easy. The road is lined with pitfalls. —DESI ARNAZ

THOUSANDS OF PEOPLE start their own business every day with little understanding of the hazardous road ahead.

The pitfalls are many. Some will delay you, and others will stop you in your tracks.

I’ve witnessed promising new enterprises that ultimately failed because precious time and money were wasted digging out of problems that could have been avoided.

Some hazards you encounter are mere bumps in the road. Others are nasty potholes. Some are landmines. Fortunately, many potential pitfalls are foreseeable and can easily be avoided. Others are more insidious, difficult to see, and can be triggered by the smallest of events.

No one is immune. You can ...