Index

A

Abbreviated instructions, for empowering employees, 19–20

Action(s):

immediate versus delayed, 98–99

mood and, 126–127

Advertising:

avoiding humor in, 96

pictures in, 98

Advice (see Business advice)

Agreement, getting, 47

Altruism, value of, 157–158

Applicants (see Hiring)

Arden, Elizabeth, 79

Aristotle, 79

Armstrong, Jim, 33

Arnaz, Desi, 169

Ashley, G. O., 46

Attorneys:

hiring, 179

litigation, 175–179

Auranc, Kristy, 83

Authenticity:

of letters, 91

value of, 24–25

B

Bad deals, avoiding, 166

Baden-Powell, Robert, 26

Balancing all elements of life, 195–197

Bankers:

loans and, 141

taking to lunch, 38

Bartering, 163–165

Benefits, selling to customers, 84

Bernbach, William, 48

Bobblehead personality type, 23–24

Bomb Thrower personality type, ...

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