Index
A
Abbreviated instructions, for empowering employees, 19–20
Action(s):
immediate versus delayed, 98–99
mood and, 126–127
Advertising:
avoiding humor in, 96
pictures in, 98
Advice (see Business advice)
Agreement, getting, 47
Altruism, value of, 157–158
Applicants (see Hiring)
Arden, Elizabeth, 79
Aristotle, 79
Armstrong, Jim, 33
Arnaz, Desi, 169
Ashley, G. O., 46
Attorneys:
hiring, 179
litigation, 175–179
Auranc, Kristy, 83
Authenticity:
of letters, 91
value of, 24–25
B
Bad deals, avoiding, 166
Baden-Powell, Robert, 26
Balancing all elements of life, 195–197
Bankers:
loans and, 141
taking to lunch, 38
Bartering, 163–165
Benefits, selling to customers, 84
Bernbach, William, 48
Bobblehead personality type, 23–24
Bomb Thrower personality type, ...
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