August 2018
Intermediate to advanced
352 pages
11h 46m
English
“Most strategy dialogues end up with executives talking at cross-purposes because … nobody knows exactly what is meant by vision and strategy, and no two people ever quite agree on which topics belong where.
That is why, when you ask members of an executive team to describe and explain the corporate strategy, you frequently get wildly different answers. We just don’t have a good business discipline for converging on issues this abstract.”
—Geoffrey Moore, Escape Velocity
As Moore’s quote reminds us, the apparently simple act of defining and communicating an aligned strategy for the enterprise is not so simple. And yet nothing could be more critical to applying Principle #1, ‘Take an economic view,’ ...
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