book

Safeguarding Intangible Assets

by Michael D. Moberly

July 2014

Intermediate to advanced

190 pages

5h 41m

English

Butterworth-Heinemann

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How It All BeganEmergence and Integration of Intangible AssetsMy Purpose for Writing This BookHomegrown Intangible AssetsValue and Functionality of Intangible Assets Can FluctuateIntangible Assets: Tested, Practical, and ValuableUsing This BookReference
Moneyball and Intangible AssetsIntangible Assets: The Unseen, Underused, and Undervalued Elephant in The RoomIntangible Assets Require Regular Management and MonitoringIntangible Assets are Not Theoretical Musings Only to be Embraced in University Lecture HallsRelevant and Forward-Looking ModelGlobal Business PerspectiveReluctance, Hesitancy, and IndifferenceMultitasking, Time-Constrained ReadersReferences
The Impetus for Producing Genuine ValueHave You Ever Thought About It This Way?Economist Intelligence Unit SurveyDr. Deming and “All Things Management”Strategic Planning and Intangible AssetsStrategic and Collaborative Business DecisionsUnlocking Managerial Mysteries to Intangible AssetsIntangible Asset “Tipping Point”Intangible Assets: The Hand in Front of Our FacesIntangible Asset and Intellectual Property Values Are Not StaticTen Facts Management Teams Absolutely Need to RememberMake Intangible Assets Part of the Business Management LexiconAchieving A More Intangible Asset–Conscious Business CommunityReferences
A New Look at Due Diligence: Focus on Intangible AssetsBusiness Transaction Due DiligenceThe Primary ObjectiveAcquiring the Real Picture of A Company’s Financial HealthHighly Proactive Approach to Due DiligenceBenefits of An Intangible Asset StrategistCostly, Time-Consuming, and Sometimes Irreversible Risks, Challenges, and DisputesIntangible Asset Strategist Risk OfficersUnwarranted Sense of Urgency Should Not Dominate Intangible Asset Strategists’ Due Diligence MethodologiesPre- and Post-Transaction Due Diligence and Asset Monitoring Are Essential to SuccessResponsibilities for any Due Diligence TeamReferences
Safeguarding Intangible Assets Throughout Their Life CyclesSafeguarding Intangible AssetsProsecuting Intangible Asset LossesInformation Security and Information Asset ProtectionNew Product Launches and Due DiligenceSystemic Risks: Intellectual Property and Intangible AssetsReferences

Investing in Company Culture BuildingCultivating A Positive Company CultureCreating A Company Culture: A Necessity, Not A LuxuryCompany Cultures: Their Future Must Accommodate Intangible AssetsCompany Culture Due DiligenceCompany Reputation and Financial PerformancePerformance-Based Company CultureA High-Performance Company Culture Is A Valuable Intangible AssetReferences
Categories of Reputation RiskReputation Risks Are A Separate Category of RiskEmployment Contractual Safeguards Can Mitigate Reputation RiskDeterminants of Reputation RisksManaging A Company’s Reputation Risks Starts by Recognizing Reputation Is An Intangible AssetSeldom Can Company Reputation be ManufacturedThe Role of Company Chief Security OfficersReputation Risk-Intelligent Company Culture and Organizational ResilienceReputation Risks Are A Fiduciary ResponsibilityBuilding A Strong Business Case for Reputation Risk ManagementFactors Contributing to Reputation RisksWhat the Public Is SayingReputation Risks: The Most Difficult Risk Type for Companies to ManageThere Are no Magic Solutions to Manage Reputation RiskCommunicating Risk and Clarifying A Company’s Appetite for RiskReferences
Patents Are Intangible Assets Suitable for FramingPatent-Only StrategyDeterrenceThe Shortest and Least Expensive Path to Success Is InfringementWhat Is Your IP Position?An AnalogyGetting An Invention Business ReadyTrade Secrets Start Life as Intellectual CapitalMcAfee’s IP Theft ReportNine Reasons for Implementing Intangible Asset SafeguardsIntellectual PropertyIslamic Law and Intellectual PropertyReferencesFurther Reading
IntroductionDefine Intangible Assets in Business ContextsSpecial Categories of Intangible AssetsRemain within Comfort ZonesIntangible Asset Training Venues: It’s Not Always EasyTraining ChallengesIdeas Are Intangible AssetsIntangible Asset Training to Exploit Risk TakingIntangible Asset Training Is Not Merely TheoreticalTraining Designed to Develop Internal Intangible Asset StrategistsTraining OutcomesStone v. Ritter Has Made Operational Familiarity with Intangible Assets A Fiduciary ResponsibilityIntangible Asset Training Is Not An Impediment to Company ProductivityGlobal Paradigm ShiftKey Objective to Intangible Asset Training for Management TeamsReputation Risk Influences Management Teams to be More Receptive to Intangible Asset TrainingIt Is Important That Intangible Asset Training Includes Company’s Higher EchelonsChallenges Remain to Intangible Asset Training ReceptivityOperational Familiarity of Intangible Assets Produces MultipliersReferences
Operational Familiarity with Intangible AssetsWhy Is More Balance Necessary?Example: Measuring the Intangible Assets Delivered by IT SecurityMeasuring the Correct Intangible Asset Value StreamsCreating Value from Intangible AssetsMeasuring Performance and Value of Intangible AssetsReferences
The 20-60-20 RuleImplications of Insider ResearchEmployee Allegiance: More Challenges to Safeguarding Intangible AssetsThe New Insider ThreatProtecting Intangible Assets from the Insider ThreatInsiders: They Can Change from Date of HireThreats to Intangible Assets from Insiders“Houston, We’ve Got a Problem!”: Unsecured EconomiesOffice of National Counterintelligence ExecutiveReferences
Ascendance of Intangible AssetsAll Things Intangible: StarbucksAll Things Intangible: Yahoo!Intangible Asset Strategists and Risk Specialists Need to Work in UnisonIntangible Asset Oversight and ManagementThe Convention of Pursuing Patent-Only StrategiesReferences
Recognizing How and Where Intangible Assets “Fit”Designing A Sturdy and Malleable Plan to Engage Intangible AssetsExample Why Intangible Asset Training Is ImportantThere Are Intangible Asset “Rembrandt’s” in Most Every Company’s Attic That Can Become Profit CentersBuilding Intangible Asset Sand CastlesThis All Can Occur Quite SimplyReferencesFurther Reading

Overview

Safeguarding Intangible Assets provides strategies for preserving and enhancing a company’s intangible assets to increase its profitability, competitiveness, and sustainability. Intangible assets such as patents, trademarks, copyrights, methodologies, and brand typically account for 80 percent of an organization’s value and revenue. There are many forces making it more and more difficult to protect these assets, and securing them is a complex issue often overlooked by security and risk managers. Many security managers do not have adequate policies or procedures in place to protect these assets from compromise, infringement, and theft. Safeguarding Intangible Assets provides managers with the tools necessary for protecting these assets through effective and consistent oversight designed to preserve their control, use, and ownership. The book offers strategies for various types of business transactions, such as mergers and acquisitions, corporate-university R&D alliances, new product launches, early stage firms, and university-based spin-offs.

Offers step-by-step guidelines and best practices for establishing and maintaining an intangible asset protection program
Provides intangible asset risk management strategies that preserve the company’s value, revenue, and competitive advantages
Shows how to collaboratively build a company culture that anticipates and recognizes intangible asset risks in everyday transactions and operations
Strengthens the interface with other departments’ security practices, including IT, management, legal, accounting, finance, and risk management