About the Reviewers
Steven Jeffes has had a successful career generating over $450MM in sales and orchestrating the turnaround ($100MM+) of several Fortune 200 companies. He has nearly 100 career awards and accolades and is an architect of one of the most successful innovation programs is US history at GE. He is considered a thought leader/expert in an array of corporate disciplines such as Customer Relationship Management (CRM) and Customer Service Strategy; social media and Social Relationship Management (SRM); marketing and sales and world-class process design; brand and product management, public relations, and communications; engineering, IT, technology development and deployment, and innovation programs; and organizational design/optimization ...
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