Salesforce® Service Cloud® For Dummies®

Chapter 13

Understanding Communities

In This Chapter

Reviewing the what and why of Communities

Discovering your community needs

Learning the difference between Portals and Communities

Viewing a community from a customer’s perspective

Using Salesforce Communities, you can quickly create branded environments for your employees, partners, and customers to collaborate and connect with each other to drive business. Driving customer engagement within your organization can lead to increased sales and lasting relationships with your customers and partners. Salesforce Communities empowers your organization to drive that engagement with customizable, collaborative spaces within your Salesforce organization. Communities allows customers, partners, and employees to post updates via Chatter, view activity streams, share documents, and collaborate directly on system records such as Accounts, Opportunities, and Contacts.

In this chapter, we illuminate the power of Communities, walk you through the various use cases for Communities, guide you through the transition process if you have existing ...