Index

A

accounts

AdWords accounts

monitoring and changing, 164-168

signing up for, 30-35

alerts, 182-184

Gmail accounts, signing up for, 27-30

Google accounts

benefits of, 21-24

creating, 24-27

signing up for, 27-30

SLA (service level agreement), 27

ad campaigns

ad extensions

cost of, 107

explained, 105-108

Location, 106-109

Phone, 106-107, 113-114

Product, 106, 109-111

setting, 115-117

Sitelinks, 106, 111-113

ad groups

explained, 161-164

monitoring and changing account, 164-168

ads. See ads

advanced settings

Ad Delivery, 122-123

Demographic Bidding, 123-125

Schedule, 119-121

setting, 125-127

billing, 48-51

budgets, 99-100, 103

business types, 60-61

campaign settings

changing, 182

choosing, 39-44

campaign types

Default, 68

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