January 2011
Beginner
240 pages
4h 40m
English
Content preview from Sams Teach Yourself Google AdWords™ in 10 Minutes
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Lesson 1. Getting More Business with AdWords
In this lesson, you learn just what an AdWords ad is and how it works for users. You then start your journey behind the scenes to understand how an advertiser creates an AdWords ad, how it’s paid for, and some of the finer points of making your ads effective—as well as how AdWords and search engine optimization (SEO) work together.
Identifying AdWords Ads
Google AdWords is one of the greatest success stories of our time. Just as TV advertising revolutionized television and made it a huge cultural force, for better or worse, so Google AdWords has revolutionized the use of the Internet.
AdWords has made the Internet highly profitable, both for Google and for many AdWords advertisers. The success of ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.