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Sams Teach Yourself Google AdWords™ in 10 Minutes by Bud E. Smith

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Lesson 1. Getting More Business with AdWords

In this lesson, you learn just what an AdWords ad is and how it works for users. You then start your journey behind the scenes to understand how an advertiser creates an AdWords ad, how it’s paid for, and some of the finer points of making your ads effective—as well as how AdWords and search engine optimization (SEO) work together.

Identifying AdWords Ads

Google AdWords is one of the greatest success stories of our time. Just as TV advertising revolutionized television and made it a huge cultural force, for better or worse, so Google AdWords has revolutionized the use of the Internet.

AdWords has made the Internet highly profitable, both for Google and for many AdWords advertisers. The success of ...

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