May 2006
Intermediate to advanced
48 pages
1h 11m
English
Content preview from Search Engine OptimizationBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 1. Search Engine Optimization
SEO—short for Search Engine Optimization—is the art, craft, and science of driving web traffic to web sites.
Web traffic is food, drink, and oxygen—in short, life itself—to any web-based business.
Some web sites depend on broad, general traffic. These businesses need hundreds of thousands or millions of hits per day to prosper and thrive. Other web businesses are looking for high-quality, targeting traffic. This traffic is essentially like a prequalified sales prospect: already interested and able to buy your product.
This PDF has the tools and information you need to draw more traffic to your site, and build your bottom line. You’ll learn how to effectively use PageRank and Google itself—effective use of SEO means understanding how Google works: how to boost placement in Google search results, how not to offend Google, and how best to use paid Google programs. You’ll also learn how to best organize your web pages and web sites, apply SEO analysis tools, establish effective SEO best practices, and much more.
When you approach SEO, take some time to understand the characteristics of the traffic that you need to drive your business. Then go out and use the techniques explained in this PDF to grab some traffic—and bring life to your business.
SEO’s Evolution
Originally fairly narrowly conceived as a set of techniques for rising to the top of search engine listings, search engine optimization, or SEO, has conceptually expanded to include all possible ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.