May 2006
Intermediate to advanced
48 pages
1h 11m
English
Content preview from Search Engine OptimizationBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 10. Inbound, Outbound, and Cross Links
The links on your site constitute a very important part of how Google and other search engines will examine, analyze, and rank your pages. Links can be categorized into inbound links, outbound links, and cross links:
Inbound links point to a page on your web site from an external site somewhere else on the Web
Outbound links point from a page on your site to an external site somewhere else on the Web
Cross links point between the pages on your site
Broken Links
Broken links are links that do not work, either because they have been miscoded or because the pages they point to don’t exist (perhaps it has been moved).
It’s quite important to a search engine that none of the links on your site are broken. It shouldn’t be that big a problem to go through your site and check to make sure each link works manually. Doing this will also give you a chance to review your site systematically, and understand the navigation flow from the viewpoint of a bot.
Even though you’ve checked your links manually, you should also use an automated link-checking tool. Quite a few are available. A good choice is the simple (and free) link checker provided by the World Wide Web Consortium (W3C) at http://validator.w3.org/checklink. All you need to do is enter the domain you want checked and watch the results as the links in your site are crawled.
Inbound Links
You want as many inbound links as possible, provided these links are not from link farms or link exchanges. With ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.