May 2006
Intermediate to advanced
48 pages
1h 11m
English
Content preview from Search Engine Optimization
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Building Traffic and Making Money with SEO
By Harold Davis
SEO—short for Search Engine Optimization—is the art, craft, and science of driving web traffic to web sites.
Web traffic is food, drink, and oxygen—in short, life itself—to any web-based business.
Whether your web site depends on broad, general traffic, or high-quality, targeting traffic, this PDF has the tools and information you need to draw more traffic to your site, and build your bottom line. You’ll learn how to effectively use PageRank (and Google itself—effective use of SEO means understanding how Google works), site design and analysis tools, SEO best practices, and much more.
When you approach SEO, you should take some time to understand the characteristics of the traffic that you need to drive your business. Then go out and use the techniques explained in this PDF to grab some traffic—and bring life to your business.
Contents
SEO’s Evolution | 2 |
Understanding Search Engines | 3 |
Driving Traffic to a Site | 6 |
Using PageRank | 11 |
Getting Listed | 13 |
Getting Links | 17 |
Using Syndication | 20 |
Tools of the Trade | 23 |
Site and Page Design | 28 |
Inbound, Outbound, and Cross Links | 32 |
SEO Analysis Tools | 33 |
Avoiding SEO Pitfalls | 35 |
Best Practices: SEO That Works | 37 |
Summary | 40 |
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.