November 2010
Intermediate to advanced
352 pages
8h 51m
English
Content preview from Secrets of Power Negotiating, 15th Anniversary Edition
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Chapter 31
People Believe What They See in Writing
The printed word has great power over people. Most people believe what they see in writing; even if they won’t believe it when they just hear about it. The Candid Camera people did a stunt to prove that a number of years back; you may remember seeing it on television. They posted a sign on a road next to a golf course in Delaware that said “Delaware Closed.” Allen Funt stood by the sign in a rented trooper’s uniform. He wasn’t even allowed to speak to the people as they came up, only point up at the sign. What happened amazed me. People were coming to a screeching halt and saying things like “How long is it going to be closed for? My wife and kids are inside.” And “Is Jersey still open?”
People ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.