CHAPTER 8SOCIETAL IMPLICATIONS OF EMERGING TECHNOLOGIES (SMAC) AND RELATED PRIVACY CHALLENGES

MANIKANT ROY, AMAR SINGH, SUKANTA GHOSH, NISHA SETHI

Lovely Professional University, Punjab, India

Abstract

Will machines be surpassed by human intelligence? Will automation take away jobs from humans? Or even more terrible, will machines be able to take over humans? These are some of the many questions that come to mind when talking about today’s emerging network technologies: social, mobile, analytics and cloud (SMAC). Technology is changing more rapidly than ever and so is life! The daily life of humans has become more sophisticated because of technological advancements, but these advancements also pose challenges which have implications for society such as algorithmic bias, privacy breach, data breach, etc. This chapter will present the various effects of SMAC on society and possible solutions to any privacy-related problems.

Keywords: Social media, analytics, cloud, privacy

8.1 Introduction to Data Analytics

Data is the next most expensive commodity after oil. Data is not much different from the crude oil we get from oil depots. Organizations from almost every sector are generating a large volume of data on a regular basis. Merely collecting large amounts of data will not serve any purpose and cannot be used directly for the profit of the company. Organizations can extract very ...

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