INTRODUCTION

I'm a simple guy. I have simple ideas. It's true. I believe that everything it takes to become more successful either personally or professionally is simple. Idiot simple, in fact.

Want to lose weight? Eat less—exercise more. Simple.

Want more money? Earn more—spend less. Simple.

Want to be more successful? Stop doing the things that keep you from being successful. Again, simple.

There is nothing complicated about success. We make it complicated. We even want it to be complicated. The reason we want it to be complicated is that believing success is complicated gives us a reason not to be successful—after all, it's complicated! Stop believing all that complicated crap and come over to my side where life is much simpler. Come over to my way of thinking where money is easy, success is simple, and where most every problem you have can be solved with simple solutions.

Before you start to disagree with me about how simple life is, please notice what I am saying. I am using the word simple. Never have I used the word easy. I don't believe there is anything easy about being successful. Easy is much different than simple.

Is it a simple thing to eat less? Absolutely. Is it easy to do? No. Is it a simple concept to exercise more? Sure! Is it easy to do? Not at all. It's hard to eat less and exercise more. I know! I try to do it every day and it's hard for me to do and I know it's hard for you to do too. But I also know it's simple.

I never kid around when it comes to telling ...

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