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Social Media Marketing – Praxishandbuch für Twitter, Facebook, Instagram & Co., 5th Edition
book

Social Media Marketing – Praxishandbuch für Twitter, Facebook, Instagram & Co., 5th Edition

by Corina Pahrmann, Katja Kupka
December 2019
Intermediate to advanced
648 pages
18h 55m
German
dpunkt
Content preview from Social Media Marketing – Praxishandbuch für Twitter, Facebook, Instagram & Co., 5th Edition

KAPITEL 12

Soziale Netzwerke für Wissen und Empfehlungen

In diesem Kapitel:

Abseits der klassischen Netzwerke wie Facebook oder Twitter bedienen sich auch andere Dienste der Mechanismen und Vorzüge des Social Web. Sie setzen darauf, dass ihre User Profile anlegen, sich vernetzen und sich miteinander austauschen. Sie adaptieren die Funktionalitäten der sozialen Netzwerke – posten, kommentieren, folgen einander – und integrieren diese Funktionen in ihre Plattformen zum Austausch von Wissen, Meinungen oder Empfehlungen. Einige dieser Communitys sind – in der zeitlichen Dimension des World Wide Web betrachtet – schon steinalt. Die Wikipedia etwa, die weltweit bekannteste Enzyklopädie, gilt ...

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Publisher Resources

ISBN: 9781098123840