December 2019
Intermediate to advanced
648 pages
18h 55m
German
book
Social Media Marketing – Praxishandbuch für Twitter, Facebook, Instagram & Co., 5th Edition
by Corina Pahrmann, Katja Kupka
Content preview from Social Media Marketing – Praxishandbuch für Twitter, Facebook, Instagram & Co., 5th EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
KAPITEL 15
Rechtliche Aspekte beim Social Media Marketing
In diesem Kapitel:
- Namens- und Markenrechte
- Anbieterkennzeichnung: Impressumspflicht
- Datenschutz und Datenschutzerklärung
- Urheberrechte an Bildern und Videos
- Abbildungen von Personen
- Aufnahmen fremder Sachen und Gebäude
- Fremde Texte und Textzitate
- Wann darf fremde Musik verwendet werden?
- Influencer-Marketing
- Äußerungen und Bewertungen
- Superlative
- Gewinnspiele und Wettbewerbe
- Haftung für fremde Inhalte
- Shitstorms und das Hausrecht
- Rechtsfolgen von Verstößen
Der Autor dieses Kapitels, Dr. jur. Thomas Schwenke, LL.M. (Auckland) ist Rechtsanwalt in Berlin, zertifizierter Datenschutzauditor sowie Datenschutzbeauftragter und wurde 2017 mit dem Wissenschaftspreis der Gesellschaft für Datenschutz ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.