Book description
The fast and easy way to get the most of out social media marketing
Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media Marketing For Dummies presents the essence of planning, launching, managing, and assessing a social media marketing campaign. In an easy-to-read style that is perfect for time-pressed marketers, this essential guide covers all the newest and time-tested trends in social media, including reaching your audience via mainstream platforms; getting social with existing web properties like a company site, blog, mobile tools, and advertising; making the most of Facebook, Twitter, Google+, LinkedIn, and others; launching a campaign and developing a voice; reaching your audience on key and niche platforms, and embracing influencers; and much more.
Social media marketing is a highly-effective way to make a big bang without spending big bucks—and it's an easy, way to enlarge your audience, reach your customers, and build your business. With the indispensable tools in this new edition of Social Media Marketing For Dummies, you'll find everything you need to make the most of low-cost, timely online marketing strategies that resonate with consumers and make your brand and business viable in a saturated market.
Gives you an overview of your social media marketing choices
Covers giving social license to employees and metrics
Provides the latest trends in social media marketing
Includes tips on creating a social media marketing campaign, avoiding common mistakes, and key resources
If you're a busy marketer, small business owner, or entrepreneur looking to reach new markets with social media marketing initiatives, this hands-on, friendly guide has you covered.
Table of contents
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- Introduction
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Part I: Getting Started with Social Media Marketing
- Chapter 1: Understanding Social Media Marketing
- Chapter 2: Discovering Your SMM Competitors
- Chapter 3: Getting in the Social Media Marketing Frame of Mind
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Part II: Practicing SMM on the Social Web
- Chapter 4: Launching SMM Campaigns
- Chapter 5: Developing Your SMM Voice
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Part III: Reaching Your Audience via Mainstream Social Platforms
- Chapter 6: Finding the Right Platforms
- Chapter 7: Exploring SMM Strategies for Facebook
- Chapter 8: Marketing on Twitter
- Chapter 9: Creating a YouTube Strategy
- Chapter 10: Considering LinkedIn
- Chapter 11: Viewing Google through a Different Lens
- Chapter 12: Marketing with Pinterest
- Chapter 13: Interacting with Tumblr
- Chapter 14: Delving into Instagram
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Part IV: Getting Your Message to Connectors
- Chapter 15: Marketing via Niche Networks and Online Communities
- Chapter 16: Accounting for the Influencers
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Part V: Old Marketing Is New Again with SMM
- Chapter 17: Practicing SMM on Your Website
- Chapter 18: Becoming an Authentic and Engaged Advertiser
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Chapter 19: Building an SMM Mobile Campaign
- Looking at Consumer Trends in Mobile
- Understanding the Many Paths within the Mobile Channel
- Keeping in Mind Mobile Phone Capabilities
- Fitting Mobile into Your Social Media Practices
- Building Your Own Mobile-Enabled Communities
- Adding Social Media Elements to Mobile
- Harnessing Mobile to Support Social Media
- Deciding When to Build a Mobile App
- Chapter 20: Energizing Your Employees for Social Media Marketing
- Chapter 21: Applying Metrics to the SMM Realm
- Chapter 22: Understanding Social Media Governance and Tools
- Chapter 23: Moving Toward Real-Time Marketing
- Part VI: The Part of Tens
- About the Authors
- Cheat Sheet
Product information
- Title: Social Media Marketing For Dummies, 3rd Edition
- Author(s):
- Release date: December 2014
- Publisher(s): For Dummies
- ISBN: 9781118985533
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