Moving Toward the SMM-Focused WebsiteMaking the Campaign and the Website Work TogetherTreating your website as a hub, not a destinationLinking prominently to your presence on social platformsPromoting campaigns on your website home pageEncouraging deeper interaction through your websiteAsking customers to critique the campaignRethinking Your WebsiteProduct pagesNews and events pagesAbout Us and Contact Us pagesPrivate online communitiesFacebook Social Plug-insTips and Tricks for Website SMMAggregate information for your consumerArticulating product benefits betterAmplify the favorite business storiesAligning your organization into multiple, authentic voices