Social Media Optimization For Dummies

Index

A

accessing

Facebook Insights, 244, 304

Twitter Analytics, 246

Activity feed plug-in (Facebook), 88

adding

analytics, 45

Facebook Groups, 115–116

aggregator, 179

Akismet (website), 112

altruists, 286

analytics

adding, 45

Twitter Analytics, 244–245, 310, 325

analyzing

Facebook Pages, 303–314

Twitter activity, 303–314

anger, viral content and, 289

Angie's List (website), 209

anxiety, viral content and, 290

App Card (Twitter), 126

apps

for contests, 192

for newsletters, 191

for selling, 188–190

Article Pins (Pinterest), 128–129

Ask.fm, statistics on, 33

Attainable, as step in SMART marketing, 249

Attribution CC license, 72

Attribution-NoDerivs CC license, 72

Attribution-NonCommercial CC license, 72

Attribution-NonCommercial-NoDerivs CC license, 72

Attribution-NonCommercial-ShareAlike CC license, 72

Attribution-ShareAlike CC license, 72

audiences

asking questions of your, 231

building on Facebook, 273–279

building with Facebook Comments, 117–118

building with Personal Profile, 49

converting to customers, 164–168

finding, 62–67

finding on Twitter, 279–283

finding ones you didn't know you had, 263–273

knowing your, 320–321

Twitter, 313–314

authentication, open standards in, 107

authenticity

about, 317

importance of, 14

awe, viral content and, 290

AWeber (website), 191

B

Badges ...