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Soup: A Recipe to Nourish Your Team and Culture by Jon Gordon

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Chapter 18. Spread the Vision

The words Feeding Greatness were not just two words that made you feel good. They were a call to action:

  1. To feed yourself each day with the optimism and habits to be your best and accomplish great things.

  2. To feed your team with great leadership and knowledge to help them be their best.

  3. To feed your customers with great soup made by great people who work at a great company.

Nancy wasn't sure whether it was the perfect vision statement, but it was one that everyone at Soup, Inc., could rally around, remember, and live. She considered it one of her biggest priorities to share the vision statement and the essence of it with every leader, manager, and department in the company. She also decided that vision was another essential ingredient that needed to be added to the soup recipe, and she would surely tell Grandma and Peter about it when things slowed down and she could get back there for lunch. Until then, she had a vision to share. Over the course of the next few weeks, she spoke to every department and employee in the company, sharing and reinforcing that vision. She asked each leader, manager, and employee to think about what "Feeding Greatness" meant to them, and she received a lot of great feedback.

Nancy also added a big-picture goal to share along with the vision: "A can of soup in every house." While the vision itself captured the meaning and purpose that everyone could rally around, she also wanted to convey a big-picture goal that provided a tangible ...

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