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Soup: A Recipe to Nourish Your Team and Culture by Jon Gordon

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Chapter 38. 40 Days of Engagement

Later that afternoon, Nancy gathered her leadership team, and they brainstormed ways to create engaged relationships, enhance engagement in every department of the company, empower their people, and, of course, grow sales. Together they created an action plan they called "40 Days of Engagement," which included a series of strategies and steps that would enhance communication, build trust, share optimism, and empower and coach people to do what they do best every day.

Over the next 40 days, they were on a mission, and they implemented a number of successful initiatives. The training department created Soup University and rolled out a program to every employee that focused on best practices to enhance engagement and build teamwork. Brenda was put in charge of creating a leadership institute within the company that would promote leadership practices and develop leaders from within the company. The leadership institute would also be responsible for improving the management practices of managers and those in leadership positions.

One of the initiatives Brenda implemented right away was to create an advisory committee of people selected by their peers whose assignment was to meet and develop a Winning Habits document that would promote acceptable habits and discourage unacceptable habits in the company. This was designed to create a more positive culture and an environment that would fuel performance. For example, desired habits included smiling at your ...

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