Book description
An award-winning news anchor presents methods for better communication in any business environment
During her 20 years in broadcasting, award-winning news anchor Suzanne Bates conducted more than 10,000 interviews, during which she witnessed business leaders, politicians, and celebrities at their best and worst. Now a top CEO communication coach, Bates is renowned for her uncanny ability to transform even the shyest oratorical mouse into a public-speaking lion. In Speak Like a CEO, Bates:
- Reveals the secrets for communicating in any situation
- Describes simple techniques for acing speeches, presentations, media interviews, Q&A sessions, business meetings, and more
- Outlines self-improvement plans that can easily be customized to your needs
- Shares secrets from top leaders, including Mario Cuomo's technique for overcoming stage fright and Colin Powell's secret for projecting authenticity
Table of contents
- Cover
- Title Page
- Copyright Page
- Dedication
- Contents
- Preface to the Paperback Edition
- Preface to the Hardcover Edition
- Acknowledgments
- Introduction
-
Part 1 The Secrets: What CEOs and Leaders Know
- 1. What It Means to Speak like a CEO (the Ones You Really Admire)
- 2. Eight Secrets of Successful CEOs and Leaders Who Speak Well
- 3. You’re as Good as You Decide to Be
- 4. What You Can Learn from Ten Thousand Leaders and Working on TV for Twenty Years
- 5. The Eight Most Frequent Mistakes People Make in Front of Crowds and Cameras
- 6. The Authenticity Gap: Why the Real You Must Shine Through
- 7. Taking Stock: How Do Your Skills Add Up?
- 8. Creating a Plan: Leaders Know It’s the Way to Get Farther, Faster
- Part 2 The Situations: A Survival Guide for the Events Where You Must Speak and Be Great
- Part 3 The Strategies: Become a Great Speaker by Making a Plan and Working It
- Appendix A Checklists
- Appendix B Frequently Asked Questions
- Appendix C Communication and Leadership
- Appendix D The Gettysburg Address: Abraham Lincoln
- Index
- About the Author
Product information
- Title: Speak Like a CEO: Secrets for Commanding Attention and Getting Results
- Author(s):
- Release date: April 2005
- Publisher(s): McGraw-Hill
- ISBN: 9780071466172
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