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Media Interviews
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“Authenticity in the age of media isn’t just half the battle; it’s a real achievement, a triumph almost.”
—PEGGY NOONAN, Speechwriter
MEDIA INTERVIEWS ARE INTIMIDATING for most people, including CEOs. Facing the unknown is disquieting. If we are unprepared, even the friendliest reporters can ruffle us with unexpected questions. And the tougher reporters who try to coax, wheedle, browbeat, bully, or coerce can make anyone regret having come to work today. You can’t be a leader in any organization without developing some media savvy.
Media savvy is a requirement whether you are talking to members of the mainstream, business, or trade press. You are the voice and face of the company. Your words ripple ...
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