Speak Like a CEO: Secrets for Commanding Attention and Getting Results

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Eight Secrets of Successful CEOs and Leaders Who Speak Well

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“To speak, and to speak well, are two things. A fool may talk, but a wise man speaks.”

—BEN JONSON, British Poet and Dramatist

WHEN IT COMES TO public speaking, speakers must technically speak well, but they must also have substance. They must look and sound like leaders—especially if they’re CEOs and executives.

Your first focus must be content. Technical skill alone is not enough. Your first concern should be what you say and then how you can make it clear and compelling. The leaders cited in this chapter provide some guidance on powerful messages. Message is the foundation. Without that, you’re just a speaker, not a leader.

Secret 1: Talk About Big ...