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Preface to the Hardcover Edition
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BEING THE TOP PERSON in any organization is a great accomplishment, but it’s tough. Today, people expect more than ever of their leaders. Whether you are CEO, president, managing partner, executive director, owner, publisher, editor, king, or commander in chief, people expect more. You work hard and make the most of luck to reach the top. Then you work harder to keep the job.
If you aspire to the top job, you not only have to know your business—you have to know how to communicate with everyone else inside and outside the business. The higher you go, and the more visible you are, the more communication counts. You’re competing in a global world with instant communication. There is no ...
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