CHAPTER 13

SETTING STRETCH GOALS

The president of a regional publishing company began her career as a highly successful author. Soon she began to take on various management roles and ultimately was appointed the CEO of the company. In speaking at a business conference at a local university, she noted that the single most powerful lesson she had learned from her experience in her new role was the power of a stretch goal.

Shortly after her appointment, the leadership team was planning the next year. One person proposed that they should set their sights on having two books on the ...

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