Speed: How Leaders Accelerate Successful Execution

CHAPTER 14

COMMUNICATING POWERFULLY

Strategic communication is at the core of effectiveleadership. Through a leader’s use of verbaland written symbols, employees are motivatedor deflated, informed or confused, productiveor apathetic. A leader’s ability to carve off theverbal fat and get to the meat of an issue, ideaor plan will find success at every turn.

—REED MARKHAM

• Have you ever been given directions and then quickly become lost because the directions were inaccurate or unclear?
• Have you ever been given instructions on a project, but upon diving into the project, you found the situation was dramatically different from what was described?
• Have you ever been given completely different advice from two colleagues who work with you about ...