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SPIN Selling
book

SPIN Selling

by Neil Rackham
May 1988
Intermediate to advanced
216 pages
5h 35m
English
McGraw-Hill
Content preview from SPIN Selling

Appendix AEvaluatingthe SPIN Model

More than a century ago Lord Kelvin wrote, “If you cannot measure it—if you cannot express it in quantitative terms—then your knowledge is of a meagre and insignificant kind.” How right he was! But alas, today we live in an age that has lost the exuberance of the great nineteenth-century scientific investigators. Measurement, proof, and careful testing don’t generate the same excitement that they did in the golden age of science. As a result, our work on testing the validity of the SPIN Model gets relegated to an appendix like this instead of being bang in the middle of the book where Lord Kelvin would have put it.

If you’re the one person in a hundred who bothers to read the appendix in a book like this, then ...

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Publisher Resources

ISBN: 9781260027099