May 1988
Intermediate to advanced
216 pages
5h 35m
English
The V.P. of Sales met me at O’Hare airport and within minutes we were driving through the Chicago suburbs. He wasted no time in getting down to business. “The reason I want you to do this research,” he explained, “is because our sales are about 30 percent lower than they should be. As you know, we’re a Fortune 100 company and we invest a lot in recruiting and training. Yet I’m not getting the results I’m looking for. I want your research people to travel with some of my sales reps and find out what’s wrong.”
This was a perfect opportunity. My organization, Huthwaite, had been working for several years to develop a method called behavior analysis, which allowed us to watch salespeople at work and to figure out ...
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