May 1988
Intermediate to advanced
216 pages
5h 35m
English
1. Sales Behavior and Sales Success
The Four Stages of a Sales Call
2. Obtaining Commitment: Closing the Sale
Closing and Client Sophistication
Closing and Post-Sale Satisfaction
Why Is the Rest of the Army Out of Step?
Obtaining the Right Commitment
Obtaining Commitment: Four Successful Actions
3. Customer Needs in the Major Sale
Different Needs in Small Sales and Large
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