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SPIN Selling
book

SPIN Selling

by Neil Rackham
May 1988
Intermediate to advanced
216 pages
5h 35m
English
McGraw-Hill
Audiobook available
Content preview from SPIN Selling

7Preliminaries:Opening the Call

In this chapter I want to examine Preliminaries more closely. To be honest, the Huthwaite research team didn’t find the Preliminaries stage of the call very exciting when compared with the central areas of Investigating and Demonstrating Capability. Perhaps this is our personal bias. At any rate, it meant that we did much less research about this stage than about the other three (Figure 7.1). Nevertheless, even the limited data we did collect showed that successful ways of opening the call in a small sale are different from those which work best as the size of the sale increases.

Images

Figure 7.1. Preliminaries: the introductory ...

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Publisher Resources

ISBN: 9781260027099