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SPIN Selling
book

SPIN Selling

by Neil Rackham
May 1988
Intermediate to advanced
216 pages
5h 35m
English
McGraw-Hill
Audiobook available
Content preview from SPIN Selling

8Turning Theoryinto Practice

One of my favorite words, entelechy, is so little known that listeners reach for a dictionary whenever I use it. That’s a pity, because the word fills a serious gap in the English language and deserves to be in everyday circulation. It means the becoming actual of what was potential—turning something into practical usefulness as opposed to theoretical elegance. Entelechy is the subject of this chapter—turning the potentials of Huthwaite’s research into actions that will be practically useful to you in your selling.

There’s no easy way to convert theoretical models into practical skills. The fact that you’re reading this book doesn’t mean that the knowledge you’re gaining will automatically translate itself into improved ...

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Publisher Resources

ISBN: 9781260027099