June 2022
Beginner
240 pages
5h 2m
English
Content preview from Stage (Not Age)
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CHAPTER 3
Marketing to Stage
We cannot segment the longevity market by creating age ranges within the extra thirty to forty years of life that the demographic now includes. Instead, we need multiple lenses to create three segmentations: demographic, domain, and stage. Combined, these three ways of looking at the longevity market will help you understand it and how it differs from traditional markets. For example, the multiple-lens view will help you understand how purchases are made, when the user and the purchaser are different people, who the decision maker is, and how you should communicate product features. By using the three segments, you’ll gain the nuance you need to successfully serve the longevity market.
The new lifespan and healthspan ...
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