Starting a Business All-in-One For Dummies, 4th Edition

About the Authors

Kathleen R. Allen, PhD, is an authority on entrepreneurship and small business technology and is the author of Entrepreneurship For Dummies, The Complete MBA For Dummies (with Peter Economy), eBusiness Technology Kit For Dummies (with Jon Weisner), Launching New Ventures (Cengage Learning), and Growing and Managing a Small Business (South-Western College Pub), as well as several other books. She has also written for popular business magazines and newspapers (Inc., Los Angeles Times, Los Angeles Business Journal, and The New York Times) and is called upon by The Wall Street Journal, CNN, CNBC, and a variety of other media for expert opinion in the field of entrepreneurship.

Shannon Belew has been championing the benefits of online businesses and digital marketing for more years than she cares to admit. A passionate advocate for small businesses and start-up entrepreneurs, she loves helping others learn how to develop an online presence to grow their business. She has owned several online businesses and currently heads the global go-to-market and e-commerce strategy for a leading infrastructure software company. A freelance writer, Shannon has written for many online websites and magazines; she also has written several books about online marketing, e-commerce, and social selling. Shannon is a frequent guest speaker, discussing topics such as digital marketing, technology trends, and business strategy. As a former marketing and PR consultant, she has helped clients ...