Starting a Business All-in-One For Dummies, 4th Edition

Chapter 5

Boosting Sales to Achieve Your Growth Targets

IN THIS CHAPTER

Determining your market’s growth rate

Creating successful go-to-market and profitability strategies

Looking at market segmentation opportunities

Growing your market share

Defining your position and expanding your market presence

Operating from a growth vs. a fixed mindset

A mantra from the Native American belief says that elements of nature provide important guiding lessons for life. For one, we’re taught that we should live our life like a river, always flowing and moving forward; otherwise, we stop progressing and become stagnant, like a pond that can be compromised by moss, fungus, and other elements that hinder growth.

As a marketer, you need to look at your business from the same perspective. Where are the whitewater rapids, or the growth waves, and how can you ride them to grow your business?

To succeed ...