April 2026
Beginner
752 pages
20h 38m
English
Content preview from Starting a Business All-in-One For Dummies, 4th Edition
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Chapter 5
Creating an Online Presence for Your Business
IN THIS CHAPTER
Understanding customer-friendly design
Planning a well-structured website for more sales
Gauging goals and traffic flow
Testing design theories
You might have put most of your efforts into dreaming about and planning for your business. As you begin designing your website, though, you see your ideas come to life for the first time. Creating that first site is exhilarating! You have to stay focused, though. One reason is because you’re not alone out there! At the time of publication, there are about 30 million e-commerce sites in existence, about half of which are based in the United States. And the numbers have been expanding at an annual rate of 25 percent over the past several years. Accordingly, you’re likely not the only entrant in your particular business segment, so you need to seriously think about how your site — not theirs — will be at the top of the click list. Otherwise, you risk becoming distracted by bells and whistles that can waste your time and money and diminish the effectiveness of your site. ...
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